On 22 and 23 September 2012 the first SpaceUp "Unconference" in Europe will open its gates to participants at the Cosmodrome Planetarium in Genk, Belgium. SpaceUp is a new communication channel, rooted in the social media world. It is an unconference, meaning that the event is organized, apart from the actual program itself. The conference attendees determine the event content themselves. All people attending are expected to fill a conference slot with a space-related subject, gradually filling a blank grid of time slots.